Jesse Itzler, a 40-something entrepreneur and former rap star hired a ringer to live with his family and whip him into shape
I really wanted to dislike Jesse Itzler. But of course I couldn’t admit that to our mutual literary agent, Lisa Leshne, who was eager to drag me to a party celebrating the publication of Mr. Itzler’s book, Living with a SEAL: 31 Days Training with the Toughest Man on the Planet.
Preview Strengthen Your Mind Like a Navy SEAL | David Goggins
I kept my mouth shut and schlepped up to an upscale Harlem pizza joint.
I figured I could grab a slice, smile politely, mumble congratulations about writing a book and actually getting a real publisher to release it, and take off. No harm, no foul, and maybe a slice of decent pizza.
But just as I was grabbing for a second slice of Neapolitan Express’s marvelous pizza, I was introduced to a 6’1” 180-pound sheet of titanium: David Goggins.
And then I met SEAL. Mr. Itzler never uses this combat-hardened warrior’s real name, and includes no identifying photo of him in the book. At first it seemed like a gimmick. Once I actually read the book, I realized the anonymity and mystery actually make sense. But just as I was grabbing for a second slice of Neapolitan Express’s marvelous pizza.
I was introduced to a 6’1” 180-pound sheet of titanium: David Goggins.
Mr. Itzler then climbed onto a chair, took a microphone, thanked all the appropriate people, and explained how the project – and then the book – had come about. Mr. Itzler and five friends had entered an ultra-marathon. The objective was to run as many miles as possible in 24-hours.
Itzler and his teammates would take turns running twenty-minute legs. When they weren’t running, they relaxed with water, Gatorade, bananas, PowerBars, and massages.
The race course itself was a one-mile loop around the San Diego Zoo parking and Mr. Itzler noticed a guy who was very different from all the participants: an African-American runner who had no teammates; he was running the entire 24-hour race alone, with just a folding chair, a bottle of water and a box of crackers for support.
Shortly afterward, Mr. Itzler tracked him down and asked if that man — Mr. Goggins — would move in with his family for a month to train him. Strangely, there was no formal business relationship. Mr. Goggins never asked for money – and a book was never envisioned – and frankly, he thought Mr. Itzler was crazy.
Mr. Goggins had only one condition: “You do everything I say.”
Mr. Itzler agreed.
“And that means EVERYTHING.”
“Okay.”
“I can wake you at any time; I can push you to any extreme.”
“Ummm.”
“NOTHING is off limits. NOTHING.”
Soon after, Mr. Goggins moved into Mr. Itzler’s Central Park West apartment – and neither Itzler, his wife, nor their young son ever saw life quite the same way again.
“If you make your bed every morning you will have accomplished the first task of the day. It will give you a small sense of pride, and it will encourage you to do another task and another and another.”
The book is a quick read and entertaining. I still gasp at what Mr. Goggins had Mr. Itzler do each and every day; and Mr. Itzler rose to each challenge. Their story is surprisingly human and moving: two people from extraordinarily different backgrounds, and with seemingly fundamentally different values.
Like many things I read today, I wondered if there is a lesson in it for me or for my kids. Last year, the commencement speech Admiral William McRaven – the former head SEAL and commander of Joint Special Operations Command for the entire U.S. military—gave to the graduates of the University of Texas.
The most memorable part of Admiral McRaven’s message – and it was chock-full of solid, inspirational advice – was “make your bed every day.”
“If you make your bed every morning you will have accomplished the first task of the day. It will give you a small sense of pride, and it will encourage you to do another task and another and another. By the end of the day, that one task completed will have turned into many tasks completed. Making your bed will also reinforce the fact that little things in life matter. If you can’t do the little things right, you will never do the big things right.”
From David Goggins via Jesse Itzler, there was also one simple message: try to get a little better tomorrow. After reading the book, the lesson, or rule, or goal – whatever you want to call it — didn’t surprise me. What did surprise me was that Itzler’s sharing this story made it believable. And for sharing that message, I couldn’t dislike Jesse Itzler.
-= DAVID’S RULES =-
1. Go towards the truth
2. Have a Cookie Jar
3. Get out of the routine
4. Thicken your skin
5. Break through the walls
6. Ask yourself “What If?”
7. Be driven
8. Accept your journey
9. Give back
10. Test your limits
-= BONUS =-
* Be fueled by pain
But just as I was grabbing for a second slice of Neapolitan Express’s marvelous pizza, I was introduced to a 6’1” 180-pound sheet of titanium: David Goggins.
And then I met SEAL. Mr. Itzler never uses this combat-hardened warrior’s real name, and includes no identifying photo.
But I kept my mouth shut and schlepped up to an upscale Harlem pizza joint.
I figured I could grab a slice, smile politely, mumble congratulations about writing a book and actually getting a real publisher to release it, and take off.
No harm, no foul, and maybe a slice of decent pizza.
But just as I was grabbing for a second slice of Neapolitan Express’s marvelous pizza, I was introduced to a 6’1” 180-pound sheet of titanium: David Goggins.
And then I met SEAL. Mr. Itzler never uses this combat-hardened warrior’s real name, and includes no identifying photo
David Goggins is considered by many to be among the world’s best ultra-endurance athletes. He has competed in more than 50 endurance races, has placed highly at the Badwater 135 in Death Valley, and set top five finishes in nine other ultramarathons. He also holds the world record for most pull-ups done in 24 hours.
David is indisputably one of the world’s best endurance athletes. Over the course of his remarkable racing career, David has completed over 50 endurance races, and taken home first place several times.
RACING CAREER HIGHLIGHTS
2016 | 04:54:15
Strolling Jim 40 Miler |
1st place |
2016 | 12:01:00
Infinitus 88kOne of the hardest and most brutal races in the world, the Infinitus 88k brings out the toughest competitors. David won this race in a clean 12 hours, almost twenty minutes ahead of the next finisher. |
1st place |
2016 | 11:23:29
Zane Grey 50 Miler |
13th place | |
2016 | 04:30:43
Music City Ultra 50k |
1st place | |
2015 | 11:56:02
Hellgate 100k https://www.youtube.com/watch?v=eF_-Dnk9Ep8 |
5th place |
2013 | 4,030 in 17 hrs
Guinness World Record for 24 Hour PullupDavid spent a grueling 17 hours completing 4,030 pullups and tearing his hands apart in the process. His previous attempt fell just short, and after training for five months he came back and claimed the record. https://vimeo.com/62031855 |
World Record |
2009 | 25:28:00
HURT 100 Miler Endurance Run |
4th place | |
2008 | 11:24:01
Kona Ironman World ChampionshipJulie Moss Collapse of 1982 |
||
2008 | 30:19:00
Ultra-Trail Du Mont-Blanc 103 mile |
||
2008 | 33:36:20
McNaughton 150 Miler |
1st place | |
2008 | 09:55:19
MiWok 100k Race |
||
2007 | 39:00:00
The Grapevine 48 Hour National Championships |
205 miles | |
2007 | 22:15:36
Leadville 100 |
2007 | 25:49:40
Badwater Ultra Marathon 3rd placeOne of the hardest and most brutal races in the world, Badwater brings out the toughest competitors. David placed 3rd in this test of endurance in the middle of death valley. |
2006 | 24:41:23
Ultraman World Championship |
2nd place | |
2006 | 30:18:54
Badwater Ultra Marathon |
||
2005 | 18:56:00
San Diego One Day (24 Hours, 100 miles) |
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